👈 Back to all MicroConf 2017 talks
- Core business – book – Fearless Salary Negotiation
- @JoshDoody
- Had to find people to buy my book
- Built a site – FearlessSalaryNegotiation.com
- What I did to get started with SEO – organic traffic
- Context
- 225 site visitors total, Jan-Mar 2016
- Peak week 30-40
- April 2016, conversation with Patrick McKenzie. “You need to get more traffic”
- By February 2016, 225 visitors EVERY 6 HOURS
- Peaking at 5k per week
- 225 site visitors total, Jan-Mar 2016
- Things you can start doing right now
- Creating content
- Google can’t find you, people can’t find you, if you don’t have anything to find
- How do you create content that will be appreciated by people, and Google?
- Write for your keywords
- Take your article idea. Stop. Put it into a keyword planner. Find the keywords people actually use to search for it
- Emphasize those keywords in: (pretty easy, you can do this now)
- Slug (URL). e.g. example.com/dishwasher-repair for a dishwasher repair article
- Title (HTML title tag)
- Above the fold (the first N lines of text, that are on the screen before scrolling down)
- Internal link structure
- Make the site crawlable
- https://moz.com/learn/seo/internal-link
- Footer – “recent articles” link
- Emphasize important pages
- I do this directly in the footer
- Don’t do this with every single site. Choose the best
- Link to them from lots of other articles
- Use keywords in anchor text
- The words in the links should reflect the keywords you found in the earlier step
- Make the site crawlable
- Building inbound links
- More difficult
- But powerful
- Podcasts
- Doing a podcast is easy
- Guesting on podcasts is even easier
- “I’m in your area. I’ve got stuff I think’ll be valuable to your listeners”
- They’ll say “sure”
- Guest posts
- Link back to your site Slides and references - JoshDoody.com/microconf
- Write for your keywords
- Creating content
