👈 Back to all MicroConf 2017 talks
- How many of you have lots of spare time…?
- 1!
- Most of us already know the benefits of content marketing
- Content marketing is a process that can be automated and optimized and streamlined
- No longer a huge time suck for me
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- Strategy
- Several important things to remember…
- Brainstorm a table of contents in advance
- Ideas
- What questions do people ask most often about your skillset or business?
- Amy Hoy’s Sales Safari methodology
- Strategy
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- Production
- You’ll have two types of posts
- Thoughts leadership articles
- Keep in mind what you write can fit into a product later on
- SEO-focused blog posts - Use voice memos to write first drafts, wherever you are. It’s easier than sitting down to write
- Save to Dropbox/Google Drive
- Send to transcriptionist
- Mine is from Upwork.com
- Or use a service like rev.com
- Whittle down the transcript and shape it into a blog post. OR hire a writer on Upwork.com to do it for you, ~$15/hour - Publish the post yourself. OR just hire a virtual assistant to do it
- Production
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- Publishing
- Free high-res images on Unsplash
- Don’t waste a ton of time. Not the perfect image, find an image that’s good enough
- Publishing
- Whole process gets down to < 20 mins if you use VAs, + 30 min to review the post before publishing
- Total time: 45-60 min
- Total cost: $30-$50
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- Spread the word
- Write your social updates. 10-15 tweets. Upload en-masse to Buffer (using Bulk Buffer)
- Content library (SmarterQueue.com, or Edgar, or Recurpost)
- Recycle content
- Wait about a week, then syndicate to Medium. (there’s a Wordpress plugin to do this, or VA can do it)
- Fall in love with Zapier. One of my zaps is RSS feed → Zapier → ConvertKit
- Spread the word
- What’s next?
- Content marketing – take each step. Think about how much of your own time you can remove from each step
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- Slides – austinlchurch.com/microconf
