Austin L. Church – Content Marketing Without the Huge Time Suck – MicroConf 2017 Attendee Talk

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  • How many of you have lots of spare time…?
    • 1!
  • Most of us already know the benefits of content marketing
  • Content marketing is a process that can be automated and optimized and streamlined
  • No longer a huge time suck for me
    • 1. Strategy
      • Several important things to remember…
        • Brainstorm a table of contents in advance
        • Ideas
          • What questions do people ask most often about your skillset or business?
          • Amy Hoy’s Sales Safari methodology
    • 2. Production
      • You’ll have two types of posts
        • Thoughts leadership articles
          • Keep in mind what you write can fit into a product later on
        • SEO-focused blog posts
      • Use voice memos to write first drafts, wherever you are. It’s easier than sitting down to write
        • Save to Dropbox/Google Drive
        • Send to transcriptionist
          • Mine is from Upwork.com
          • Or use a service like rev.com
        • Whittle down the transcript and shape it into a blog post. OR hire a writer on Upwork.com to do it for you, ~$15/hour
      • Publish the post yourself. OR just hire a virtual assistant to do it
    • 3. Publishing
      • Free high-res images on Unsplash
        • Don’t waste a ton of time. Not the perfect image, find an image that’s good enough
    • Whole process gets down to < 20 mins if you use VAs, + 30 min to review the post before publishing
      • Total time: 45-60 min
      • Total cost: $30-$50
    • 4. Spread the word
      • Write your social updates. 10-15 tweets. Upload en-masse to Buffer (using Bulk Buffer)
      • Content library (SmarterQueue.com, or Edgar, or Recurpost)
      • Recycle content
      • Wait about a week, then syndicate to Medium. (there’s a WordPress plugin to do this, or VA can do it)
      • Fall in love with Zapier. One of my zaps is RSS feed → Zapier → ConvertKit
    • What’s next?
      • Content marketing — take each step. Think about how much of your own time you can remove from each step
  • Slides — austinlchurch.com/microconf

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