👈 Back to all MicroConf 2017 talks

• “I know I should be blogging more, but…”
  • -Every founder, ever.
• Even if you have the time and enjoy writing, doesn’t mean you’ll know the right stuff to put out
• Too much shitty content out there
• Joined Hubstaff as Marketing Director in 2015
  • Struggled to create content for certain segments
  • Tried to outsource that content, but the people we outsourced too didn’t have the experience either
• Podcasting
  • Takes me an hour a week
  • Able to make multiple forms of content from just that
    • Show notes
    • Audio
    • Transcript (lead magnet)
  • Every 60 minute interview had 10k words from an expert!
    • Huge light bulb
    • After doing 70 interviews + a million words of content…
      • Loads of material to create lead magnets, book,
• The 16 step content machine
  • All the slides, templates, resources – www.podcastingforstartups.com
  • All in an hour a week??
    • Break it down into steps, and outsource most of them, so you’re pretty much just doing the 1 hour interview
  • Doesn’t have to be a podcast
    • Based on “The Book in a Box Method” by Tucker Max & Zach Obront – only $25,000!!
  • Conduct the interview
    • You need more than just “their story”
    • Host’s job to ask the right questions
    • Go deep on a single subject, not wide
  • Get the interview transcribed
    • Let somebody else do this
    • …But don’t use Rev.com or similar
      • Want them to do more than a straight transcription
        • Pull out key quotes
      • Makes the following steps much easier
  • Create content outline
    • Good interviews and transcripts make this easy
    • Don’t outsource this step
    • Identify headlines
      • ..
  • Have a writer create the first draft
    • Outsource this
  • Review and revise first draft
    • You write and the writer revises
      • Keep guest message intact
      • Look for gaps
  • Final polish
    • Editor
    • Make sure it’s up to your standards
  • Publish and promote
    • Sujan Patel
    • Neil Patel
    • Andy Crestodina
    • Having a network of influencers can’t hurt…
• More to it than the content
  • Build networks
  • Relationships
• This is how you get an edge
• Not a good fit for EVERY startup
  • Four criteria
    • You have a clearly defined audience
    • You have a business model that can support it
      • (SaaS is good, because you typically have a high Average Revenue Per User)
    • Serious about building your authority
      • It’s a long game
    • Can afford the investment
      • $1-$2k per month to podcast each week
      • If you can’t afford that yet, don’t try doing everything yourself. Better to spend your time hustling for sales so you do have the money
• PodcastingForStartups.com
  andy@andybaldacci.com

👈 Back to all MicroConf 2017 talks