Meet people where they are, invite them to join you somewhere better

Sometimes something is marketed as one thing, to make it seem less novel and intimidating, but turns out to be something deeper once you get into it.

I’ll add to the list as I come across more examples.

Non-Violent Communication by Marshall B. Rosenberg

On the surface it’s a book about language and communication. But to communicate differently you have to think differently. It’s really a book about totally shifting your mindset to a more collaborative, less combative one.

The Tiny MBA by Alex Hillman

On the surface it’s a book of business tactics and strategies. But really it’s mindset and worldview shifts to help you succeed in life and business.