Rebuilding RightMessage

Early draft

Just a brain dump, likely not coherent yet.

Really interesting

The stuff I’ve been thinking a lot about during the RM downtime (in personal life, other businesses, etc) -

Comfort vs courage The 2x2 grid Doing the thing that feels uncomfortable Procrastination Fear

Is now coming round full circle to be applicable in the next growth phase of RM

Lack of motivation So RM is gym-like Solution? Go anyway Feel the fear, lean into the feeling, do the work Enjoy the inputs, the doing, the journey, for their own sake And then the motivation starts to come back It stops being scary But have to start moving first Face that fear first Keep it detached from you Improved culture this time round

Brennan and I haven’t given RightMessage a lot of our dedicated focus and attention recently.

And it would be easy to say that that was wasted time.

“Imagine what we could’ve achieved if we worked harder months ago!”

But nothing can grow unchecked.

Sometimes you need downtime to let new truly creative ideas emerge.

That’s something that requires just being. If your life is full wall-to-wall with doing, there’s no space for true creativity to arise into. Creativity requires blank canvas. Margin.

Growth for the sake of growth is ultimately destructive.

Whether or not we realised consciously that that’s what we were doing, we’ve created that space, and new ideas have emerged.

And now, refreshed, it feels like an appropriate time for some more growth.

In a more informed direction.

Trying our best to create value.

Always focusing on the journey, not the results.

Stacking the bricks. Not forcing anything. And seeing what happens.