The conventionalwisdom in marketing is to write you-focused copy.

This is generally accurate. It works on the premise that your prospects don’t care about you, the writer, nearly as much as they care about themselves (the reader), and so you’d be wise to focus intently on how your product or service helps them.

And it works because the core purpose of the interaction is to offer or provide something to someone.

You’re trying to be persuasive.

While this is reasonable advice in a marketing context, it’s important to not assume the same advice is transferable to other contexts in your life.

On the contrary:

In relationships where the other person does care about you, and you’re not trying to sell something (which in a well-rounded life is likely most of your interactions), you-focused language is detrimental.

(tbc)